Worked example — read bottom-up
Outcome: ROI is down this quarter.
Operational input: Fleet utilization slipped below target.
Behavior: PM work orders sat open > 3 days; machines broke down on rent.
Owner / leading metric: Service lead · "open PMs > 48 hrs," reviewed every morning.
1
The output they ask you about
ROI, margin, revenue, a KPI — the lagging number
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2
What moves it — one level down
2–3 operational inputs
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3
The daily behavior underneath
the human action — or inaction — that drives those inputs
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4
Owner & leading metric
name the person, name the number
The leading metric to track
If I measured that one leading metric every Monday, what would change in 90 days?