12toKNOW · Analytics & Education
Tools, frameworks, and field-tested thinking for executives and teams — on data, AI, audit, and leadership. Plus a few things I just love figuring out in the open.
Practical, rigor-first material for finance and operating leaders putting AI to work without giving up the discipline that makes the numbers trustworthy.
Daily Podcast · AI-generated · on Spotify
The project the brand is named for. A daily, AI-produced briefing — twelve stories on the news, finance, and professional development the next generation needs to know — published every morning, 100+ editions deep. One of my first serious builds on how to actually put AI to work.
Listen on Spotify →Workshop · IMA26 · Tampa
Two hands-on exercises — “Trace It Upstream” and “The Invisible Cost” — for thinking clearly about AI-assisted work. Built for the room, live on any phone.
Open activities →Executive Guide
A practitioner’s series on where AI helps, where it doesn’t, and how to keep judgment human — the context ladder, when not to use it, augmentation vs. outsourcing.
Read the guide →Frameworks · Open access
Bringing audit discipline to AI-produced work — the pre-action audit no other framework covers. The suite map is live; the frameworks publish through 2026–2028.
Explore the hub →Field Note · Data Discipline
Operating safely on valuable data — preview, confirm, execute, audit; hash for certainty; archive over delete. The habits behind a 236k-file cleanup that govern AI work and financial controls alike.
Read the field note →The practitioner-scholar’s through-line — and the education platform I’m building for the return to academia.
Flagship · In development
An accounting-analytics & AI teaching platform — hands-on modules, Claude-powered mini-exercises, an ROI simulator, and the Accounting VISOR framework. A full curriculum for the AI era of accounting analytics, and the large endeavor of the next two years. Launching as its own dedicated site.
Try a sample module →Series · In development
An audience-first body of work on the accounting career — majoring, early paths, the credentialing threshold, and the pivots that follow. The spine: accounting as a launchpad to operating leadership.
Coming soonTalk · Auburn University
“The Non-Linear Path” — the guest lecture on building a career, and a leadership, worth following. Five themes, a zig-zag journey, and the Auburn Creed, told interactively.
Open the lecture →Working Reference · Leadership
Six portable diagnostic tools for operating leaders — the Costless/Cost matrix, the plus/minus summary, trend decomposition, structured interviews and conversations, and DuPont. Field-tested, and built to compound.
Open the reference →The work I do because I can’t not. Each of these is its own thing — but they’re built with the same discipline as everything above.
Lose the weight · Find your swing
A midlife health-and-golf transformation, documented honestly from Day Zero — the body, the data, the swing. A docuseries and podcast, in production.
Visit golfbound.ai →Family History · Five Centuries
Five centuries, documented — the story, the scorecard, the proof, and a way to add your own piece. 140 ancestors, DNA on both lines, four DAR Patriots.
Enter the family history →Family History · Interactive
Search a name or walk the line — each ancestor opens their facts, our confidence in them, and links to the record.
Open the tree →Family History · Methodology
The ten field guides behind the family history — evidence grading, DNA workflow, source standards, and more. The full method, free to adopt.
Open the methodology →History · Russia
A thousand years, made interactive — the story in eras, a who’s-who of 163 players, and an annotated reading list. From the Varangians to the Kremlin of today.
Enter the guide →Reading · My favorites
The novel that turned me into a reader — Louis L’Amour’s The Walking Drum — and my favorite author, Erik Larson, whose whole catalog sits on my shelf, signed. Each book, with a line on why it’s there.
Browse the shelf →Reading · The Russia shelf
The audiobooks behind the history — the ones I’ve read, each with a line on what it is, and what’s up next on the shelf.
Browse the shelf →A plain-language walk through a big, hard-to-picture number — the fun opener from my IMA26 talk.
Take a look →A 12-question lyrical & fan-interpretation quiz — six archetypes, one that lives inside you.
Take the quiz →A 30-question timed quiz for the show about nothing.
Play now →Could you be any better at this? 30 timed questions.
Play now →Scranton’s finest, 30 questions deep.
Play now →Treat yo’ self to 30 questions.
Play now →For the witches and wizards. 30 timed questions.
Play now →The classic lineup, one quiz.
Play now →Sarah J. Maas across ACOTAR, Throne of Glass & Crescent City. 30 timed questions.
Play now →DeWayne Searcy, PhD, is Chief Operating Officer of Cowin Equipment Company — a Southeast-based heavy-equipment dealer headquartered in Birmingham, Alabama. Previously an accounting professor and Director at Auburn University’s School of Accountancy, he works at the intersection of data analysis, operational process, financial frameworks, and the behavioral drivers of financial performance.
12toKNOW is where that work — and the projects it spills into — gets published in the open: field-tested, rigor-first, and free to use.
Questions, collaborations, or speaking — the door’s open.
Email DeWayne Connect on LinkedIn ↗